Meet Jayme Fisher

I am a wife, mom, worship leader, and business owner with a heart for faith, family, and making the most of every season of life.

After 17 years in the insurance industry and building a pool construction business alongside my husband, I felt called to create something that was uniquely mine. Apalachee Girl Co is an extension of the things I love — Southern roots, coastal style, faith, family, and finding beauty in the everyday.

My hope is that when you shop here, you find pieces that make you feel confident, comfortable, and completely yourself. I'm stepping into this next chapter believing that life does get sweeter with every season — and the best is still ahead.